Threads’s chess match against X, formerly called Twitter, continues with the launch of its polls and GIF options on Thursday. The additions convey to Threads two staples which are broadly used on X and are yet one more change Meta CEO Mark Zuckerberg launched on the platform in current weeks.
Zuckerberg expressed his pleasure over the brand new options in a Threads post Thursday, accompanied by a GIF that includes UFC announcer Bruce Buffer and the caption: “How I really feel about polls and GIFs rolling out right now on Threads.” He posted a separate ballot – which solely exhibits up on the cellular app, not the web site – that provides three choices and permits customers to vote in real-time.
The function works equally to polls posted on Instagram Stories however with the addition that the app will ship a notification to customers who voted when the ballot ends.
The GIFs and polls choices comply with a number of different current additions to Threads together with a web-based version of the app, an edit button, profile switching, likes, a chronological feed, and extra.
Threads’ additions come after Zuckerberg advised buyers throughout an earnings call on Wednesday that he tasks the app will attain one billion customers. The projections could sound surprising contemplating Threads at present has lower than 100 million month-to-month lively customers, however Zuckerberg says on the present progress fee, the variety of customers may attain his expectations inside just some years.
“We’re three months in now, and I’m very pleased with the trajectory,” Zuckerberg mentioned on the decision. “I’ve thought for a very long time that there needs to be a billion-person public conversations app that is a little more optimistic. And I believe that if we preserve at this for just a few extra years, then I believe we have now an excellent likelihood of attaining our imaginative and prescient there.”
Threads took off after its preliminary launch in June, reeling in multiple million lively customers within the first week, however the app rapidly misplaced momentum, dropping its daily active users by more than 80% in early August. Within the Q2 earnings call, Zuckerberg advised buyers extra folks than he anticipated have been coming again to Threads every day, however added they have been “centered on retention and bettering the fundamentals” earlier than making an attempt to spice up the variety of customers coming to Threads.
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