When you subscribe to my weblog posts by e-mail you then would possibly discover one thing barely totally different in regards to the subsequent one, arriving tomorrow: it’s being despatched by a brand new supplier. There’s completely nothing to fret about as a result of – for you – there isn’t any different change.
Oh, aside from – and it is a large bonus, relying on whether or not you really take pleasure in my posts or not – the truth that you’ll be seeing my emails extra typically and extra constantly any further. As soon as every week, and all the time on a Tuesday.
Clearly if you happen to can not stand receiving my posts by e-mail then this information will devastate you and it’s an absolute necessity that you simply discover the unsubscribe button on this publish proper now after which click on on it. For everybody else, this could all come as sensible and thrilling information. As a result of it’s sensible and thrilling: we’re returning to an period of standard weblog posts. We’re going again to the times (and the title) of A Mannequin Recommends – unbiased critiques and barely unhinged takes on the world out of your favorite erstwhile model. Finest magnificence buys and e-book suggestions and journey stuff and all kinds of helpful bits and items, interspersed with a number of the extra ridiculous life updates and observations that burst forth from my fertile thoughts.
It’ll really feel like 2013, another time. Besides that it’ll be coming from a barely totally different place.
Earlier than you start to panic in regards to the olden days and feeling as if all the pieces is being uprooted; this web site isn’t going anyplace. You’ll nonetheless have the ability to drop in for a pootle about within the archives and most of the new issues I publish might be right here, too; however the majority of my writing will now be on Substack.
Why? Effectively, we’ve got to maneuver with the occasions, child! There’s a complete publish about this – the primary publish in our new house, really, and it is going to be arriving in your inbox quickly – however in essence, if you happen to make content material at the moment then you actually need a platform to publish it on. So that individuals see it. Except you’re a devoted magnificence weblog, otherwise you publish recipes, or issues that most people are prone to Google and hunt out, it’s very tough to get new eyes in your content material. I imply, how many individuals will actually be Googling “what does a merman’s penis appear to be?” (The speculative reply to that exact query is inside this post.)
I really feel totally lucky to have such an enormous readership right here, however loads of my writing isn’t the form of stuff that’s essentially very searchable on-line. It’s there for enjoyment firstly. And it will be pretty if extra folks might take pleasure in it.
I’ve been trying right into a platform for my writing for some time and have chosen Substack. It simply looks as if a very pretty place to be, the place it’s straightforward to remark and reply to feedback, straightforward to reshare different folks’s work and to construct up nice communities. You can even depart voicenotes, written notes and video content material on your followers and maintain stay video streams: it’s as if somebody has delved inside my mind and designed the precise platform that I’ve all the time wished to create and use.
And there’s undoubtedly a pull, for me, in that I don’t need to construct or preserve any of that platform – simply go surfing and spend 100% of my time writing issues, somewhat than spending half of my on-line life updating web site plugins or making an attempt to work out why the hell feedback can solely be WRITTEN IN CAPITAL LETTERS.
You’ll see (otherwise you may not, I haven’t absolutely labored out the settings but!) that there are numerous methods to make use of Substack. Some folks cost for his or her content material, some folks cost for all of it on there, others have their newsletters accessible fully freed from cost. My new weekly publish is totally free. If you’re receiving this publish by e-mail then you’re mechanically subscribed – I’ve merely moved my present subscriber record over to the brand new supplier. You don’t must do something in any respect – nicely performed, congratulations, be excited for the years forward!
If you don’t want to obtain my future ramblings then please unsubscribe by clicking on the hyperlink on this e-mail – it’s proper on the backside. When you ever change your thoughts, otherwise you hear folks whispering about that sensible A Mannequin Recommends on Substack – “it’s like listening to Woman Whistledown!” – then simply search me out and re-subscribe. There may even be an enormous banner on the prime of my web site with a hyperlink to take you to my posts, in case you get actually, actually misplaced.
When you’re not at the moment subscribed to obtain my posts by e-mail (bloody hell, that is getting sophisticated!) then you possibly can signal as much as the brand new weekly posts right here.
Proper. This isn’t goodbye, it’s an enormous whats up once more. Howdy once more to common posts, to extra writing, to a bit of return to how issues had been earlier than shortform content material took over the web and all of us developed the eye span of a gnat. See you subsequent week. An enormous, real heartfelt thanks to those that have adopted for thus a few years and have seen me via so many various weblog eras and iterations. That is going to be one of the best one but and I couldn’t consider higher folks to convey alongside for the journey.
You’ll get your first e-mail from the brand new house at round 10am BST tomorrow – if you happen to don’t see it then take a look in your spam filter, and if it is in spam then be sure you mark it as “not”. Till then, my loyal pals!
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